Making Connections: How to use our Work and Values to Increase Community Support
The work that community bike shops and bike advocacy groups do is incredibly valuable in our respective communities. While some groups have cracked the code and are sustainably supported by their membership, allies, volunteers, and funding sources, others deal with constant turnover, lack of funding, and wavering community support. This workshop aims to lead a facilitated discussion on various strategies that may help increase the support for our initiatives and help with the sustainability of our organizations. Those who have had success or are struggling with recruitment and/or retention are encouraged to attend and share their experiences. Starting with the concept of branding and basic social marketing strategies, the workshop will then lead into a conversation which will hopefully serve as a knowledge sharing opportunity for the Bike!Bike! community.